Responsibilities:

• Own the Atriis brand, ensuring its correct and consistent application across all audience touchpoints, both internal and external.
• Tenured in leveraging LinkedIn as marketing channel and for marketing/sales campaign management.
• Work with the Chief Sales Officer and Leadership Committee to develop and execute agile marketing strategies tailored to the unique needs and challenges of a startup environment, focusing on rapid experimentation and iteration to drive growth and traction.
• Build and mentor a small marketing team, fostering a culture of creativity, collaboration, and accountability.
• Partner closely with the Leadership Committee and cross-functional teams to align marketing efforts with business goals, iterate on product-market fit, and refine our value proposition.
• Dive deep into market research and customer insights to identify untapped opportunities, refine our target audience, and craft compelling messaging that resonates with our customers.
• Oversee the development of high-impact content and thought leadership initiatives to position our company as a trusted partner in our sector
• Build and nurture relationships with key stakeholders, influencers, and early adopters to amplify our reach, generate referrals, and drive user engagemen
• Monitor and analyse key performance metrics and KPIs to measure the effectiveness of our marketing efforts, iterate strategies, and optimize growth.
• Manage marketing budget judiciously, prioritizing initiatives that deliver the highest ROI and fuel sustainable growth.
• Embrace the startup mindset, wearing multiple hats as needed and tackling new challenges with enthusiasm and resourcefulness.

Qualifications:

• Minimum of 5 years of experience successfully leading marketing initiatives, with focus online channels, within a SaaS environmen
• Track record in delivering revenue results.
• Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines.
• Entrepreneurial spirit with a bias for action and a knack for turning ideas into reality.
• Strong leadership and team-building skills, with the ability to inspire and motivate a small team to achieve ambitious goals.
• Excellent communication skills, with the ability to distill complex ideas into clear, compelling messages.
• Deep understanding of B2B SaaS marketing principles, tactics, and emerging trends.
• Data-driven mindset with a knack for analyzing metrics, extracting insights, and making data-informed decisions.
• Flexibility and adaptability to thrive in a rapidly changing environment and navigate ambiguity with confidence.